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A Google User profile is a publicly visible account of a user that is attached to many Google properties.
It includes basic social networking services like a profile photo, about section, background photo, cover photo, previous work and school history, interests, places lived and an area to post status updates.
The transition began with You Tube, where a Google profile was no longer required to create, upload, or comment on a channel, but a Google page was instead required.
You Tube comments no longer appeared on Google or vice versa.
Facebook founder Mark Zuckerberg instituted a company-wide "lockdown", signaling that employees were supposed to dedicate time to bringing Facebook's features into line with Google .
Consequently, the reported number of active users on Google grew significantly, but the average time those users spent on the site was a small fraction of that on comparable social media services.
Users were originally able to create Shared Circles, a one-time share to promote a circle of individuals, but the feature has been removed.
Another function of Circles is to control the content of one's Stream.
The option to share Public or with Everyone is always available.Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.According to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company.Until January 24, 2017, users accessing the site using desktop computers could access some of the discontinued features by selecting option "Back to classic G ".Google 's user base was roughly 60% male and 25% female as of November 2013, and 15% "other" or unknown.
On November 18, 2015, Google unveiled a significant redesign of Google ; the new interface places a larger focus on the Communities and Collections functionality in an effort to narrow the service's scope into interest-based networking.