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On the other hand, technology offers other creative (and often less expensive) ways to show your appreciation.
Traditional letters or inspirational cards are a great, personal option.If you created a Facebook page for your campaign, you’ve probably interacted with some of your donors on Facebook already.While you can use private messages to send thank-you notes on Facebook (and other social media platforms), doing so can be perceived as less personal than sending similar notes via mail or email—and the impact of your message may be diluted amid the stream of social media content.For a thank-you letter to be personal, it needs to be written from your perspective—in the first person.Make sure the letter is personally addressed to the donor, including his or her full name, and include the donation amount and the date given. To make sure your thank-you letter is well-received, read it out loud before you send it. You want your letter to sound casual and friendly, but it should also be thoughtful and free of errors. I want to take the time to sincerely thank you for your donation to [campaign name].
It’s never too early to start cultivating relationships with your donors, and a donation thank-you letter is the first step.