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Ashley Madison had over 70,000 bots sending fake female messages to male users.
In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.