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Now, three years later, the Texan is turning her sights onto something beyond the dating space with Bumble Bizz, a new career networking space that exists within the Bumble app.
Like with many dating apps, the interface allows users to swipe yes or no on a potential match, and as with Bumble proper, only women can make the first move—except this time, the ask is for career advice and career mentors rather than a potentially awkward first date.
This is not just a girl power club; this is about changing the dynamics and changing the conversation.
Here, she explains why networking is so crucial to women, and why it is important to swipe right on your career's future. We saw our users networking and being very explicit in their profiles that they didn’t want to use the platform to date exclusively.This was a ripe and opportune moment to take the user base that we already have and introduce another vertical into the equation.You already have some amazing women on the app, like Karlie Kloss and Priyanka Chopra. We have such incredible people on our team and we are a team of over 85 percent women.We saw that users would edit their profile based on their mood that week.If they didn’t want to date for a few weeks, they would go and edit their profile to say, “I’m just looking to network,” or “I just left my job and I want to move from fashion to tech.” We reacted. It’s very early—it has only been a couple of weeks.
Amassing a user base is a lot harder than one might think.