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“It’s not that we all weren’t here doing the work, it’s that nobody asks us …
So I feel like most of my job is just talking to people.
Everywhere I looked, it seemed, I was only reading about straight people — straight people in books, straight people in movies, straight people in politics.
And I’m not saying that straight people are tedious and boring, but I am saying reading only about straight people is tedious and boring.
“We want Into to give people an understanding of the gay world, from a global perspective,” Grindr founder Joel Simkhai told Forbes in an interview at the time.
“Personalized content that focuses on lifestyle topics but also politics, the positive elements and challenges inside our community.”The announcement was a surprise, to say the least.
It would spotlight the LGBTQ community as both a standalone publication and an extension of Grindr's marketing department in an ongoing effort to reframe itself as a lifestyle brand.
All’s fair in love and shade, but here’s the thing: once you get over the initial shock, cut through the snark, and read the damn thing, you’ll find something even more surprising — an incredibly thoughtful magazine.
That's what I discovered around the time Into launched, because I was on a quest for stories about queer people.
In the tradition of the great personal advice columnists, the Chicago Tribune’s Amy Dickinson is a plainspoken straight shooter who relates to readers of all ages.
A solid reporter, she researches topics of interest to her readers and then answers their personal questions with empathy and gentle humor.
The effect is that Into feels quietly rebellious, as if it's saying: We refuse to allow our voices to be left out of the conversation.